Privacy policy

Introduction

This website (WEBSITE) is operated by Augenarztpraxis Dr. Dishy (WEBSITE or "we", "us"). We take the protection of personal data very seriously. We want you to know what data we collect, store and process. In doing so, we adhere to the requirements of the applicable data protection laws.

Who is the controller in terms of data protection?

We are the data controller in terms of data protection law for the collection, processing and use of your personal data.

What data is collected and processed and for what purposes?

a. In general

We only process our users' personal data insofar as this is necessary to provide a functional website and our content and services. The processing of our users' personal data regularly only takes place with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

We process your data for various purposes, which can be summarized in the following categories:

i. Services: We store and process your personal data for the purpose for which you have voluntarily provided us with this data in connection with our service offerings.
ii. Communication: We store and process personal data for the provision, administration and implementation of customer communication by post, telephone and electronic means of communication. This also includes the organization and implementation of market research and opinion polls.
iii. Analysis: The use of the WEBSITE may be recorded and analyzed on an individualized or anonymous basis with regard to your needs and interests (see also below under cookies and web analysis). We use analysis tools to provide you with targeted information about products or services (see below). We may also link and analyze this data with other data from us, in particular for marketing purposes.
iv. Direct marketing: We want to avoid unnecessary advertising by using findings from the analysis of user behaviour for individualized and personalized direct marketing. We therefore reserve the right to process your data for the purpose of sending individualized and personalized advertising and adapting the offers on our websites, apps for mobile devices, email marketing or our channels on internet platforms or social media.
v. Statistics: We create statistical evaluations based on anonymized user data. This is intended to serve the continuous improvement of our WEBSITE and services.

b. Activity and usage data

Each time our WEBSITE is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

(1) Information about the browser type and version used
(2) The user's operating system
(3) The user's internet service provider
(4) The anonymized IP address of the user
(5) Date and time of access
(6) Websites from which the user's system accesses our WEBSITE
(7) Websites that are accessed by the user's system via our WEBSITE
(8) Language and country settings
(9) Location-related data

Personal data that you make available to us online

This may be data that you provide to us, for example by completing online forms or registrations, e.g. ordering newsletters or other information material or installing apps. This personal data includes your surname, first name, date of birth or age, gender, address, telephone numbers, email addresses, photos and videos taken on our premises, photos that you provide to us, customer numbers, means of payment and language preferences. When you register or place an order, we will inform you about the type, scope and purpose of data processing, the duration of storage and your rights of objection and refer you to this privacy policy.

Use of our contact form

For questions and appointments, we offer the option of contacting us via a form provided on the website. A valid e-mail address is required so that we know who sent the request and can respond to it. Further information can be provided voluntarily. Data processing for the purpose of contacting us is carried out in accordance with the GDPR on the basis of your voluntary consent. The personal data collected by us for the use of the contact form will be automatically deleted after your inquiry has been dealt with.

Data processing for the purpose of establishing contact is carried out in accordance with the FADP on the basis of your voluntarily granted consent. The provider WordPress is a US company headquartered in San Francisco (WordPress, 29th Street, 343, San Francisco, California, 94110). WordPress is used in the interest of providing an online appointment booking facility.

Use of our appointment booking tool

We offer you the opportunity to book an appointment using the booking tool provided on the website. In order to use the functions, it is necessary to save your name, valid e-mail address, telephone number and other contact information. Data processing for the purpose of contacting us is carried out in accordance with the GDPR on the basis of your voluntary consent. The personal data collected by us for the use of the contact form will be automatically deleted after your inquiry has been dealt with.

Data processing for the purpose of booking appointments with us is carried out in accordance with the GDPR on the basis of your voluntary consent. The provider Squarespace is a US company headquartered in New York City (Squarespace, Inc. 225 Varick Street, 12th Floor New York, NY 10014). Squarespace is used in the interest of providing an online appointment booking facility.

Use of cookies

Our WEBSITE uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our WEBSITE require that the accessing browser can be identified even after a change of WEBSITE. The following data is stored and transmitted in the cookies:

  • Log-in information
  • Information about the browser type and version used
  • The user's operating system
  • The user's internet service provider
  • The anonymized IP address of the user
  • Date and time of access
  • Websites from which the user's system accesses our WEBSITE
  • Websites that are accessed by the user's system via our WEBSITE
  • Language and country settings
  • Location-related data

We also use cookies on our WEBSITE that enable an analysis of the user's surfing behavior. The following data can be transmitted in this way:

  • Search terms entered
  • Frequency of page views
  • Use of website functions
  • Search results

When accessing our WEBSITE, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this data protection declaration. The use of interactive offers is only possible with cookies.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our WEBSITE cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a change of website. Analysis cookies are also used for the purpose of improving the quality of our WEBSITE and its content. Through the analysis cookies, we learn how the WEBSITE is used and can thus constantly optimize our offer.

Cookies are stored on the user's computer and transmitted by it to our WEBSITE. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our WEBSITE, it may no longer be possible to use all functions of the WEBSITE to their full extent.

Use of cookies

Our WEBSITE uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our WEBSITE require that the accessing browser can be identified even after a change of WEBSITE. The following data is stored and transmitted in the cookies:

  • Log-in information
  • Information about the browser type and version used
  • The user's operating system
  • The user's internet service provider
  • The anonymized IP address of the user
  • Date and time of access
  • Websites from which the user's system accesses our WEBSITE
  • Websites that are accessed by the user's system via our WEBSITE
  • Language and country settings
  • Location-related data

We also use cookies on our WEBSITE that enable an analysis of the user's surfing behavior. The following data can be transmitted in this way:

  • Search terms entered
  • Frequency of page views
  • Use of website functions
  • Search results

When accessing our WEBSITE, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this data protection declaration. The use of interactive offers is only possible with cookies.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our WEBSITE cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a change of website. Analysis cookies are also used for the purpose of improving the quality of our WEBSITE and its content. Through the analysis cookies, we learn how the WEBSITE is used and can thus constantly optimize our offer.

Cookies are stored on the user's computer and transmitted by it to our WEBSITE. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our WEBSITE, it may no longer be possible to use all functions of the WEBSITE to their full extent.

How do we use web analytics technologies?

We use so-called web analysis and tracking technologies to constantly improve our website. Depending on the provider of the web analysis tool, their servers may be located abroad. See also "Sharing your data" below.

We mainly use Google Analytics, a web analysis service from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To deactivate Google Analytics, Google provides a browser add-on at http://tools.google.com/dlpage/gaoptout?hl=de.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site (see above). The information generated by the cookie about your use of the WEBSITE (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the WEBSITE, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google and will only pass it on to us in anonymized form.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this WEBSITE.

Google complies with the data protection provisions of the "Privacy Shield" agreement and is registered with the "Privacy Shield" program of the US Department of Commerce and uses the information collected to evaluate the use of our WEBSITE, to compile reports for us in this regard and to provide us with other related services. You can find out more at http://www.google.com/intl/de/analytics/privacyoverview.html. By using this WEBSITE, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We also use Google AdWords, an analysis service from Google, and conversion tracking as part of Google AdWords. Google AdWords places a cookie for conversion tracking on your computer's hard disk (so-called "conversion cookie") when you click on an advertisement placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on our WEBSITE, Google and we can recognize that you have clicked on the ad and have been redirected to this page.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this - for example, by setting your browser to generally deactivate the automatic setting of cookies - or set your browser to block cookies from the domain "googleleadservices.com".

The information obtained with the help of conversion cookies is used to compile statistics. These statistics tell us the total number of users who have clicked on the ad placed by Google and accessed a page with a conversion tracking tag.

In addition to conversion tracking, we also use the functions

  • Remarketing
  • Target groups with common interests
  • User-defined target groups with common interests
  • Ready-to-buy target groups
  • Similar target groups
  • demographic and geographical focus.

With the remarketing function of Google and other providers, we reach users who have already visited our WEBSITE. This allows us to present our advertising to target groups who are already interested in our products or services. AdWords also uses user behavior on websites in Google's advertising network ("Display Network") over the last 30 days and the contextual search engine to determine the common interests and characteristics of users of our WEBSITE. Based on this information, AdWords then finds new potential customers for marketing purposes whose interests and characteristics are similar to those of the users of our website. Target group-specific remarketing is carried out through the combined use of cookies, e.g. Google Analytics cookies and Google DoubleClick cookies.

Social media

a. We use social media to present our work via common and up-to-date communication channels. Each social medium has its own guidelines according to which your personal data is processed when you visit its pages. For example, if you watch one of our videos on YouTube, you must expressly agree to the acceptance of cookies on the YouTube page. The same applies to Twitter, Facebook, Instagram, Pinterest, XING and LinkedIn.

If you have any concerns or questions about the use of your personal data, you should read the privacy policies of these services carefully before using them

b. Plug-ins from various providers such as Facebook, Twitter, LinkedIn and Google+ are integrated on our website. The plug-ins are marked with the provider's logo and can be, for example, Like buttons or a Google+ button or Twitter button (as an example, you can find an overview of Facebook plug-ins here: http://developers.facebook.com/docs/plugins/).

When you visit our website, a direct connection is established between your browser and the provider via the plug-in. The corresponding provider receives the information that you have visited our site with your IP address. We would like to point out that we have no knowledge of the content of the data transmitted or of its use by the relevant provider. The purpose and scope of the data collection and the further processing of your data by the provider as well as your rights in this regard and setting options to protect your privacy can be found in the provider's data protection information.

Disclosure of your data

By using the WEBSITE and its services, the user agrees that his/her data may be transmitted to third parties and processed by them. This may be done not only to fulfill the purpose stated by the user, but also for reasons of group-wide accounting, reporting, optimization of IT services and marketing. In doing so, we ensure compliance with the principles of Swiss data protection law or an equivalent level of protection abroad. Irrespective of whether we ourselves or other companies in the Group store and/or process the user's data, their employees may only view or process the data if this is necessary for the fulfillment of their tasks in the Group company.

We may also disclose your personal data to third parties in order to make use of technical or organizational services that we require to fulfil the aforementioned purposes or for our other business activities. Our service providers are contractually obliged to process personal data exclusively on our behalf and in accordance with our instructions. We also oblige our service providers to comply with technical and organizational measures that ensure the protection of personal data. If the service providers are located in countries in which the applicable laws do not provide for the protection of personal data in a manner comparable to Swiss law, we will contractually ensure that the service providers in question comply with the Swiss level of data protection.

We may also disclose your personal data if we are required to do so to comply with applicable laws and regulations, in legal proceedings, at the request of the competent courts and authorities or other legal requirements, or if we consider it necessary to protect and defend our rights or property.

How long will my data be stored?

All stored personal data will be deleted immediately and irretrievably as soon as it is no longer required for the purposes for which it was collected, the user contract is terminated or you request this, unless we are obliged to retain it due to legal regulations. However, aggregated or anonymized data that does not identify the user may also be used for internal purposes.

How do we protect your data?

We have taken technical and organizational measures to ensure that data protection regulations are observed both by us and by external service providers who work for us. In the case of unencrypted transmission in an open network (for example, when you send us messages or other information), data can be read, changed or destroyed by unauthorized third parties. Any transmission of data from or to the WEBSITE is therefore at the user's own risk.

What rights do I have?

You are entitled to request information about the personal data stored about you at any time. In addition, you can request the correction, transfer, partial or complete deletion and blocking of individual personal data from the responsible body at any time, provided that this request does not conflict with any statutory retention obligations. Furthermore, under certain conditions, you have the right to lodge a complaint with a competent data protection supervisory authority.

You can also exercise your right to object to data processing at any time without giving reasons.

You can revoke your consent to the offer of information and advertising via newsletter or registration for other services at any time in the respective newsletter or on the other registration page.

Changes to and updating of this privacy policy

It may become necessary to amend this privacy policy as a result of the further development of our website and offers on it or due to changes in legal or official requirements. You can access the current privacy policy at any time on the website.

This document was last updated on August 1, 2023.